LUUUP GmbH

The textile industry is one of the biggest producers of CO2 and users of water. Yet, there is no sustainable process for recycling cotton. The fashion industry alone produces yearly about 80 Million tons of clothing, of which approximately 1/3rd are made of cotton. Less than 1% of this material is being used for recycling - it ends up in landfill or as insulation in construction. We designed a process that enables us to recycle clothing through a cradle-to-cradle process, that reduces the CO2-emissions and water usage by 98%. However, we are not a fashion company, the fashion we produce is only to showcase that our product is working. We want to provide the fashion industry with a practicable alternative to make use of the massive amount of resources that are being wasted.