Sands Research and nViso announce partnership

Two of the market research community’s leading technology companies announced today a partnership for the combination of their advanced software on a single platform / service offering. nViso, a leading provider of emotion recognition software that interprets human facial micro-expressions and eye-movements captured on video, join Sands Research, a leader in EEG (brainwave) and eye-tracking market research analysis, to offer the first comprehensive consumer neuroscience service. The companies made the announcement at this year’s Ad­vertising Research Foundation conference in New York.
 
“We are thrilled to join with nViso to provide unique consumer insight by capturing the broadest spectrum of neurological responses currently available in the market ” stated Dr. Stephen Sands, Chairman and Chief Science Officer of Sands Re­search. “By adding facial imaging, we provide leading brands an additional layer of understanding related to consumer emotional response. nViso software leads the market in its ability to capture instantaneous subtle and nuanced emotions missed by subjective hand scoring performed by manual facial coding and other software based approaches. Integrated with our time synced brain measurement and eye-tracking data, the results are a powerful millisecond-by-millisecond, frame-by-frame understanding of the participant’s response to media, product innovation and packaging. Insight just not available via other modalities.”
 
“Sands Research is a recognized leader in the field of neuromarketing and we are excited to work together to provide new unique insights into consumer behavior.” said Tim Llewellynn, CEO of nViso. “Steve Sands has performed ground breaking research in the field of cognitive neuroscience, first in the academic community and now for commercial applications. The power of providing a 360 degree view of neurological responses will provide unique actionable insights for creative directors, innovation teams, brand managers and media planners. The field of consumer neuroscience continues to break new ground in understanding the non-conscious, emotional underpinnings of the purchase process. Those companies and brands that invest in this form of research will dominate their respective markets.”
 
Terms of the partnership were not disclosed. Sands Research will begin offering 3D Facial Imaging analysis immediately and displayed their sixth annual Super Bowl Ad Neuromarketing Study incorporating nViso’s results with their EEG and eye-tracking data.