Swiss app causes a stir among early technology adopters

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23.06.2022
Zario App

The Zario app helps people improve their digital well-being by replacing mindless scrolling with meaningful activities. The app recently became the product of the day on ProductHunt, the world’s largest community of early technology adopters. The app has recorded about 6000 downloads and 200 daily active users since its launch in March 2022. 

At least 430 million phone users self-identify as phone addicted and want to change their phone behaviour. Gen Y and Z, in particular, spend 7 hours a day on their phones; however, 70% say they are on their phone more than they would like each day. Even more worrying, users interact with their phones in a locked state more than half the time and adopt reflex phone activations often without realizing it. All of these are symptoms of a spreading problem: phone addiction.

Inspired by his addiction, Ondrej Zak teamed up with Killian Fjellbakk to develop Zario, a digital well-being platform and the first global app designed to help people live more digitally balanced lives. It uses the latest psychology research to create engaging challenges in the real world to help reduce and replace unhealthy screen time consumption. Downloading the free app is the first step to changing digital habits.

The know-how and expertise to build and run Zario come from extensive research and personal interest. “I’ve always been interested in habit building and psychology, and initially, we’ve read a ton of books and papers about phone addiction. Later, we joined forces with Dr Severin Haug from the USZ, a leading expert on treating addiction using digital tools, which became one of our key advisors. Nowadays, we are in regular touch with many leading experts in the field of phone addiction, including Nir Eyal, author, lecturer and investor,” says Ondrej.

In just three months, the Zario app has seen a growing number of downloads, and the feedback from users is positive: 90% of recent beta testers completed ten challenges in ten days and wanted to continue.

On May 12th, 2022, Zario was voted best product of the day on Product Hunt, the world’s largest community of early technology adopters. It also became the 5th product of the week, competing with others such as new Google products.

The Zario team comprises thirteen people, including two founders, two employees and nine interns. After being bootstrapped, the startup is now raising a pre-seed round.

(Press release/RAN)

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