Kireego announces partnership with Philip Morris International

Kireego already allows all kinds of merchants to access a simple Loyalty Solution or targeted/cross deal management tools via a Freemium version, which requires no technical/software installation (SaaS mode).

Kireego’s strength is to enable each merchant to use these tools independently with its own customers or through 1-to-1 partnerships with one or more other merchants they select, in order to share customers and potential buyers.

A new feature now allows merchants registered on Kireego to create partnerships with Corporate partners (and vice versa). The feature allows merchants to target a new predefined database of potential buyers. Large employers, hotels, universities, associations, etc. add value through exclusive offerings for their employees, customers or members, while selecting each partner through a dynamic dashboard.

Soon, Kireego will also allow partnerships to be monetized, if desired by one or the other partner. For instance, a hotel may allow guests to receive punctual, exclusive offerings during their stay through the free Kireego mobile application, against a monthly fee paid by the selected local merchant-partners.

Philip Morris International (Lausanne) is deploying this feature (at no costs for merchants), which will allow, within a few weeks, all employees in Switzerland to receive exclusive offerings created specifically by local merchants for them.

Kireego is currently welcoming a large number of merchants who were already offering yearly benefits to employees of Philip Morris International, simplifying the company’s management and reporting processes. These merchants will have access to all the optional tools available on Kireego too.

Other similar projects should emerge in other countries by the end of 2013, as Kireego is already available in French, English, German and Italian.

Kireego was founded in 2012 and is based in Epalinges.