Sequoia invests in Creable

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25.02.2022
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The Sequoia Capital Scout Fund and other prominent investors have backed Creable, the startup enabling creators and managers to cross-promote their social media accounts using a Superlink. The funds will flow into product development.

Daniel Koss, founder and CEO of Creable, spent 14 years in the creator economy as a YouTuber and manager of over 100 creators; however, he found workflows challenging, unstructured, and time-consuming. Through his startup, Creable, he seeks to provide top tier creators and managers with a digital workspace solution to manage their entire business. Creators now have the opportunity to share their social media accounts, affiliate links, promo codes and more via a single link referred to as Superlink. Besides doubling their income, automatization allows users to omit repetitive tasks and focus on growing their business.

The ongoing experiments with a small group of users aim to collect feedback to support further product enhancements. “We already have over 500 prominent Creators & Managers on our waitlist”, revealed Koss.

The angel investment round, which saw the participation of Sequoia Capital Scout Fund, will enable Creable to accelerate product building, particularly in design and engineering. Sequoia Capital is a US-based venture capital firm behind Google, Airbnb, DoorDash, WhatsApp and Instagram.

Other investors in the round are startup founders or operators at tech companies, including On Deck, Sigma Squared Society and Launch House. The startup also attracted prominent backers such as Savan Kotecha (Songwriter & Producer for A-list Musicians like Ariana Grande, Justin Bieber, etc.) or Sebastien Delvaux (Manager of xQc, the most-watched Twitch Streamer) and Co-Founder of Evolved, a leading esports agency.

Incorporated in 2021 in Freienbach, Schwyz, Creable is currently at the pre-revenue stage with eight employees. Commenting on their investor’s motivation to invest, Koss says, “Our investors are mainly excited about our domain expertise, network, inbound demand from prominent Creators we are getting and the products we have built and are about to launch soon!”

(RAN)

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