Largo.ai, an award-winning AI-assisted film-making company is giving 20 producers from across Europe access to its platform for 6 months. This is part of an initiative aimed to open up the power of data-driven film-making for independent European producers. In other news, the search for the next James Bond is underway. Largo's ai tool has nominated Henry Cavilll as the most suitable successor of Daniel Craig.
Founded by computer scientist and film director, Sami Arpa Largo.ai is a Lausanne-based venture, which has analysed over 400,000 films/series, 1.8 million talents and 59,000 scripts to train cutting-edge AI programmes. Scooping ‘Best new start-up’ at the San Sebastian Film Festival 2019 and selected as one of the Horizon 2020 Top Start-ups for Berlinale 2020. Largo.ai has already been successfully adopted by US studio-style productions and several prestigious European production companies. The company is now set to significantly ramp up its foothold within Europe’s independent production scene.
Backed by Media Desk Suisse and Paris based The European Producers Club (EPC) who is also its partner, Largo.ai is pioneering a pilot initiative is opening up the power of data-driven film-making for independent European producers. Following a successful workshop at this year’s Marche Du Film – Festival de Cannes, which saw over 200 producers from across Europe assess ‘How useful is AI for independent European Cinema’, 20 producers have been selected from across Europe to access Largo.ai for a period of 6 months. Zodiac Pictures, Tipimages and 89 Productions from Switzerland are among the 20 selected producers.
Through the initiative, the 20 producers will have the opportunity to explore how the game-changing technology can optimise all phases of a film’s lifecycle, from script development and casting through to financing, post-production, marketing and distribution.
Sami Arpa, co-founder and CEO, Largo Films, said: “The role of AI in successful film-making is something the US has embraced, whereas Europe still relies heavily on traditional methods. Artificial intelligence is best kept as an assistance tool – helping to quickly provide insights that underpin human instincts. It’s evolving rapidly. We hope that, in the current COVID-19 climate, this will help boost the much-needed recovery process – enabling more independent films to be greenlit and financed.”
Who will be the next Bond?
No Time To Die, set for its November 2020 release, will see Daniel Craig’s fifth and final outing as the iconic double-O agent. The search for film and literature’s most ubiquitous and iconic role of all time is underway. Leveraging the power of AI with technology developed by Largo.ai, the first-ever AI-assisted casting process has put the most hotly debated future Bond contenders under the microscope to reveal which of the actors are predicted to generate the highest-grossing Box Office revenues.
With a score of 92.3% in the category domestic Bond, British actor Henry Caviill, best known for his role as Superman in Batman v Superman: Dawn of Justice and Justice League, tops the ranks. Behind him are 11 contenders including Richard Armitage (92.0%), Idris Elba (90.9%) and Charlie Hunnam (90.6%).
Taking the worldwide lead with a staggering 96.7% score is Karl Urban, known for his roles in Star Trek franchise and Dredd followed by Chris Evans (93.9%) and Will Smith (92.2%).
Largo.ai also ran a search to confirm AI’s highest-scoring female suitors for the enigmatic spy’s role. With 97.3% Gina Carano, best known for Deadpool and Fast & Furious 6, scored highest points worldwide. Katee Sackhoff (94.4%), Angelina Jolie (94.2%), Milla Jovovich (93.1%), Carrie Anne Moss (92.9%) and Paula Patton (92.4%) are among the possible suitors.
Largo.ai nominates the best Bond to date
Largo.ai also ran a search to create a definitive ranking of the best ever James Bond actors to date. Roger Moore tops AI rank as best ever James Bond to date with 91.8%, followed by Pierce Brosnan with 90.8%, Sean Connery with 90.3% and Timothy Dalton trailing behind with 88.5%.
“James Bond is one of the most beloved and coveted roles in the history of film and its fans are deeply passionate guardians of the brand. AI has evolved rapidly in recent years and is now an integral part of successful filmmaking – casting is just one small element AI can support...We are proud to join the debate and open up the power and possibilities of data-driven storytelling", said Sami Arpa.
(Press release/RAN)
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