Club Med to leverage Windsor's AI-solution in seven Asian markets

The Zurich-based company with offices in Singapore offers AI-driven marketing performance management and intelligence software the «Attribution Insights platform» which enables digital marketers to maximize Marketing Return On Investment (MROI) without a need to increase marketing expenditures. With Windsor’s platform, marketers gain access to an accurate understanding of their customers, enabling data-driven decision-making and substantial improvement in MROI. To date, companies like Bonuscard, Victorinox, Club Med, Citrix, Bettzeit, Benz24, Viewqwest, SAE Creative Institute are using Windsor’s solution.  

In a pilot project with Club Med, the travel company specialising in all-inclusive holidays, the Windsor.ai’s solution led to an increase in the ROI by 34% in only 4 weeks. According to the Regional Marketing Manager, Asia Pacific Jamie Ng, Club Med sought to gain a deeper understanding of customer journeys and bring all marketing data into a central repository.

Following the successful pilot, Club Med has now decided to further collaborate with Windsor to obtain regional insights and optimisations over the next 12 months. The optimisations will cover seven markets, including Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan.

Founded in 1950 by Gérard Blitz, Club Med invented the all-inclusive holiday club concept. Today, the company operates nearly 70 resorts in over 30 countries around the world. The Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), representing 110 nationalities. Recently, the French company was bought by a Chinese conglomerate.

“Club Med strives to continually reinvent happiness for families across Asia, and so understanding our interaction with these consumers whether online or in-resort is key for us to deliver against that promise. Windsor’s attribution modelling allows us to craft better and more seamless stories on our online touchpoints, all while driving better business results,” Ng explained.

“We are thrilled to support Club Med with attribution modelling and optimising user journeys and campaigns across the multiple touch-points,” says Matthias Kraaz, Windsor.ai’s COO. “We are excited that advanced methods like machine learning and algorithms like the Markov Models impacted the ROI for Club Med in such a positive way so quickly. These results are a validation that we are on the right path with our machine-learning attribution models”

Big plans and written success
Since its foundation in 2017, Windsor has grown its team to 12 members globally. While the company continues to create firm foot stamp in the European and Asian market, it has plans to further expand to countries like UK, Germany and the US. As part of its current achievements, Kraaz revealed that the company hit the USD500M optimised advertising spend mark on its platform and hopes to reach the 1BN mark soon.

(Press release/ran)