Sports TV Group acquires Swiss streaming start-up

The ELEVEN group distributes live coverage of premium sports including NFL, UEFA Champions League, Premier League, LaLiga, F1, NBA and much more. In Belgium, ELEVEN holds the domestic rights to the Belgian Pro League. All the action is delivered in local languages, supplemented with news, comprehensive pitch-side and in-studio analysis, digital content and local programming.

The acquisition of MyCujoo is a milestone moment for ELEVEN. It lays the foundations for a new global ELEVEN service in addition to its regional platforms and adds transformative and scalable new technology capabilities to the group. The deal will also empower ELEVEN to provide rights holders across the sports and entertainment industries with access to ground-breaking live streaming technology and tools.

Launched in 2015 by co-founders Pedro and João Presa, MyCujoo has enabled football federations, leagues, clubs and players to showcase their games live to a global audience. In 2019 alone, MyCujoo streamed over 22,000 matches from 3,500 content creators, reaching more than 26 million unique users around the world. MyCujoo’s investors include investiere, Go4it Capital, Sapphire Sport, and Hybris founder Carsten Thoma.

MyCujoo also recently launched MyCujoo Live Services (MCLS), which will remain a separate entity within the ELEVEN Group. MCLS is a unique end-to-end live streaming service that delivers unrivalled viewing experiences to fans, and has garnered significant interest in the market from major sports and music rights holders worldwide. A highly scalable, robust solution for content creators seeking to stream and unlock the value in their content, the flexible streaming technology and tools are already trusted to deliver broadcasts for an array of premium and mid-tier content, including from Brazil’s Brasileiro Série A. MCLS will ultimately be able to empower content creators at all levels and sizes to deliver live video to their own audiences wherever they are.

MyCujoo’s consumer platform will be folded into ELEVEN, to create a new and enhanced global ELEVEN platform. MyCujoo’s leading tech stack will power the new ELEVEN service. ELEVEN’s immersive viewing features will be integrated into the offering, and elements of ELEVEN’s longtail rights proposition will be added to the platform in a phased approach over the coming months. The content offering will be organized into the three verticals unveiled in the ELEVEN 2.0 strategy announcement in August - ELEVEN NEXT, ELEVEN WOMEN and ELEVEN ESPORTS. The platform is scheduled to be fully operational in 2021.