A marketplace for stock music and sound

Video production is no longer a skill of a few experts. With the advent of the internet and smartphones, anyone can now deliver a video clip without requiring special skills. This has increased video circulation and consumption and the trend is anticipated to escalate in the near future.

Serving the needs of independent video producers, Ticino-based Pastelle Media launched Squync, an E-commerce platform for stock music. The startup collaborates with authors and music producers who deliver unique music to the platform, which is later licensed to video producers, giving them the freedom to alter the composition of music.

Squync also acts as an editing platform enabling video makers to test audio on video on a real-time basis, synchronize it, and export final projects without relying on additional programs, systems or experts. Not only does the solution accelerate the rate of distribution, but it also enables video makers to share their audio synchronizations on all major video-sharing platforms and websites, in addition to traditional downloads on the computer.

Responding to the issue of security, Matteo Taheri, CEO of Pastelle Media says that, “Every track that we distribute is inscribed in a blockchain with all the proprietary information and the usage licenses.” The technology enables social media platforms to recognize the legitimacy of files sharing, to detect whether files are unlawfully copied or to know whether authors and publishers have agreed to a specific use and distribution of their music.

Last year, Pastelle Media raised CHF 230k in a seed round to build their Minimal Viable Product (MVP). This year in September, the startup team released its MVP to the market. More than 150 users are currently testing the platform with a music catalog of songs from 250 authors. The feedback from the MVP will be implemented in the final version.

The company intends to secure a new funding round by the beginning of 2019 to sustain and expand present position.

Photo: The Squync team, 4th from left is Matteo Taheri, CEO.