More news about Windsor.ai

Swiss AI Company Windsor.ai Launches in the APAC region

08.11.2017 15:41
ecommerce

By harnessing AI-based customer journey analysis through advanced attribution models, the Windsor.ai platform drives sales revenue without a need to increase marketing expenditures. European companies such as AMAG or lastminute.com already use the platform. The start-up will use its new Singapore office as a base from which to target other countries in the Asia-Pacific (APAC) region.

Windsor.ai’s, AI-driven marketing performance management and intelligence software is used by digital marketers all over the world. Its Attribution Insights platform is key to optimizing the Marketing Return On Investment (MROI) of well-known European brands, including AMAG, Betty Bossi and lastminute.com. Typical results include a 15% - 40% improvement on MROI .

“Our international expansion reflects the growing demand for marketers to use artificial intelligence and machine-learning technologies to accurately understand their customers' journeys that lead to sales or conversions online.” said Matthias Kraaz, COO of Windsor.ai. “Opportunities for marketing technologies like Windsor.ai’s Attribution Insights platform are growing as digital marketing is becoming many brands’ first line of defense in today's hyper-competitive markets. Windsor.ai’s technology enables our customers to accurately analyze and optimize the ROI on the online-and-offline marketing spend.”

“The choice for making Singapore the hub for Asia was simple as most APAC regional corporate headquarters are located here. Singapore’s ability to attract talent also makes it easy for us to scale our operations as the company grows. The positive feedback so far was overwhelming and resulted in our first sales for customers in the region on the second day of opening our new office here.” said Niklas Kolster, CEO of Windsor.ai.

Windsor.ai is a modern data integration and digital advertising company. By harnessing AI-based customer journey analysis through advanced attribution models, the Windsor.ai Attribution Insights platform drives sales revenue without a need to increase marketing expenditures. With Windsor’s platform, marketers gain access to an accurate understanding of their customers, enabling data-driven decision making and substantial improvement in MROI.

(Press release)

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