Collaboration between Virtamed and Hologic

In 2011, Hologic decided to work with the Swiss company VirtaMed to develop a virtual reality simulator for the newly launched MyoSure procedure. “VirtaMed is the only company worldwide with extensive experience in virtual hysteroscopic simulation. It only made sense to partner with them for our ambitious project, to take MyoSure® education to the next level”, explains Brittany Minichiello, Senior Associate Manager Medical Education at Hologic and lead of the simulation program. 

The result of this collaboration has been a remarkable success: Since the inception of the program in 2012, it has been showcased at numerous society meetings including ACOG (national and district meetings), AAGL, and many others. “It is an innovative technology that offers hands-on training to physicians, OR staff, and residents alike. We have provided this training tool to countless residency programs including MGH, Tufts, Morehouse, University of Pennsylvania, WSU, University of Mississippi, Memorial Medical Center, Northwestern, and so on. I feel that the GyneSim virtual simulator is a valuable asset in surgical education”, adds Brittany Minichiello. 

Also from a marketing and sales standpoint Hologic has gained a powerful tool. Of the accounts that participated in a GyneSim training and ordered the MyoSure® system, there was a 97% increase in the average monthly sales per account and an increase of 246% in the average total sales per account post-program participation. MyoSure device revenue from these accounts increased 246% post-participation in a simulator training program. “Our GyneSim virtual simulator program is a huge success and has been a contributing factor to the successful adoption and growth of the MyoSure® product line. We will grow our simulator fleet to 23 GyneSims by January 2014 to develop this program even further”, states Chris Gilbert, Senior Director of Hologic’s GYN Surgical Marketing group.

“Hologic is best-in class for physician training and education. We are excited to work with such a dedicated company and will continue to do everything we can to provide the best possible training solutions”, says VirtaMed’s CEO Dr. Stefan Tuchschmid. “The program is of course a nice success story for our company. However, much more importantly we are proud to play a part in Hologic’s journey to serve the healthcare needs of millions of women globally.”