The future of music is here with Mictic. The AR music wearable device that allows users to Play guitar, cello, turntables and other sounds will enter the market on November 26th. The startup has now raised a $2.5 million investment in a round led by PTK Capital and the six-time Grammy-winning artist Moby. Serpentine Ventures also participated in the round.
From its headquarters in Zurich, MICTIC AG has developed the so-called music instrument of the 21 century to transform the way people interact with music. Its wearable device, Mictic, consists of two wristbands embedded with proprietary sensors that map the user’s movements and translate them via bluetooth into music on a smartphone—essentially creating a new category of musical AR without headgear.
Regardless of their experience level playing music, anyone can immediately play the guitar, piano, drums, cello, turntables, and create music using Mictic’s soundscapes such as Rock, Hip Hop, EDM, Latin, and more. And while it is easy to start using, it can also challenge seasoned musicians and be incorporated into major stage shows. New instruments and soundscapes will be downloadable monthly. Mictic enlisted the help of the University of Zurich, Applied Sciences, to perfect its spatial mapping and the precision of its drum effects. The BBC has featured Mictic’s prototypes.
The device will be available to the public starting November 26th retailing for $119. Each unit includes two wristbands, software with 15 sounds and soundscapes, tutorials and a charger.
Ahead of the market entry, Mictic has completed a financing round led by PTK Capital, a Beverly Hills, California firm that invests in people, companies and products that benefit the human condition – and six-time Grammy artist Mobby. Zurich based Serpentine Ventures also contributed to the round. The funds will flow into growing and testing the product in the market
“We’re always interested in technology that brings entertainment and wellness together,” said PTK Capital’s Chief Business Officer, Sharon Kopp. “Mictic empowers people to create their own entertainment with movement—it’s fun, it’s immersive, and it gets people away from staring at screens.”
“Moby has exploded genres by welding the human and the digital together perfectly, changing music forever,” said Mershad Javan, CEO of Mictic AG. “PTK Capital’s emphasis on the human side of innovation is exactly where we want to be. “With their investment, we’re able to get these amazing wearables to the public in time for the holidays.”
(Press release/RAN)
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