MENU Technologies gets acquired

Founded in 2014 by 14-year-old Marlon Koch (now 22 years old) and Karl Koch (CEO), MENU Technologies (MENU) is a market-leading eCommerce platform for global restaurant brands, powering all digital customer touchpoints from mobile, web, and kiosk to delivery marketplaces. The company and its team of over 160 employees provide restaurant brands with the tools they need to grow their digital business. The platform allows them to manage orders from all channels and for all order types, orchestrate their delivery operations, and fully control their digital experience to retain a direct customer relationship.

With over 100 technology partner integrations, the MENU platform powers digital experiences for some of the largest restaurant brands and their franchisees worldwide. More than 1000 restaurants rely on MENU.

The acquisition of MENU by PAR Global adds a robust online ordering component to PAR’s suite of unified commerce solutions that maximize business performance for PAR customers, better positioning the organization as one of the first unified commerce solutions for enterprise restaurants. With a core base of shared customers between PAR and MENU– including brands like dean & david, Vapiano – the acquisition will bring PAR’s expansive platform to new markets and add omnichannel ordering solutions to its U.S. clients.

MENU’s online ordering capabilities enhance PAR’s already integrated suite of SaaS solutions, including Brink POS® for front-of-house, Data Central® for back-office, PAR Pay and PAR Payment Services for payments, and Punchh® for customer loyalty and engagement. With the acquisition, PAR solidifies itself as a leader for unified commerce that streamlines the back-of-house and front-of-house operations to maximize each guest’s experience.

“Today, restaurants are overwhelmed with disparate technologies that are devoid of the connectivity or intelligence that a unified solution offers”, said President & CEO of PAR Technology Corporation, Savneet Singh. “The acquisition of MENU allows PAR to consolidate a restaurant’s off-premise and on-premise orders into one unified techstack. Restaurants will now have a unified, data-driven network from the point of order to the kitchen, and through fulfilment, allowing their teams to focus on delivering a better guest experience, instead of wasting time on vendor management.”

(Press release/RAN)