Healthy and sustainable nutrition for the post-pandemic world

Crownhealth, founded in 2014, produces organic energy foodstuffs in Cadempino close to Lugano. In addition to its first product line - supplements, powders, gels -, the food startup brought to market energy and protein bars this March. All their products are suitable for vegan and vegetarian. They are free from gluten, GMO, lactose, dairy, soy, and added sugar. Furthermore, the 100% compostable packaging, organic ingredients, absence of animal-derived additives, Swiss production and carbon-neutral shipping, make these bars appropriate for an eco-friendly and sustainable lifestyle.

The lockdown did not affect the success of the company. “The food and pharma companies have operated relentlessly despite the crisis, and because of the uninterrupted supply chain we have been able to keep manufacturing our products”, says Simona Ino, co-founder and CEO of Crownhealth. “Also, being a 90% e-commence business, our sales did not drop, which led us to pursue, despite the impossibility to organise events or do exhibitions, our “pre-Covid planned” social media campaign to boost our sales”.

Changing lifestyles

The abundance of spare time is, arguably, one of the positives emerging from the crisis caused by the novel coronavirus outbreak. With more time at hand, people are inclined also to become more self-aware and, for the more inspired, to embrace mindfulness. It is likely that many of us, in the wake of the lockdown and the forced isolation, will seek alternative ways to live and new work-life balances – and in general also healthier and sustainable lifestyles.

In the long run Simona Ino sees even a positive impact of the Covid-19 crisis. “Crownhealth is about substance and integrity”, says Simona. “We are in a consolidation phase, focussing on the new needs of people concerned with their health and the environment, which is not something that came up suddenly. It is a mega-trend, and we hope the post-pandemic world can rethink the way we live. We feel, now more than ever, that the timing seems right to be operating in the field of organic vegan energy nutrition”.