L’Oréal makes a minority investment in Gjosa

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25.03.2021
Gjosa Product

The corporate venture capital fund BOLD Business Opportunities for L’Oréal Development has invested in the Gjosa, a Swiss startup specialising in water-saving solutions. This investment strengthens the company’s ongoing partnership.

Early this year, L’Oréal presented and commenced its global rollout of the L’Oréal Water Saver, a sustainable haircare system for the salon and at-home beauty routine developed by Gjosa. L’Oréal and Gjosa have been working together since 2015 to optimize shampoo rinse technologies with the objective to save water. In 2018, L’Oréal and Gjosa announced the development of an innovative showerhead able to rinse shampoo with 1.5 litre of water – that is 80% less water – while improving upon luxury and efficiency. 

Building on its fruitful relationship with Gjosa, L’Oréal – through its corporate investment arm BOLD Business Opportunities for L’Oréal Development –announced a minority in Gjosa to support. This investment strengthens the companies' relationship and helps Gjosa to further innovate for the beauty industry.

“At L’Oréal we aim to offer the best sustainable beauty science and to be the champion of “Beauty Tech”. By combining Gjosa’s unique water-tech innovations with L’Oréal’s knowledge of beauty rituals, data, tech, and personalisation, we will invent together new augmented beauty experiences for our consumers while protecting the coveted and precious resource that is water”, said Barbara Lavernos, Chief Research, Innovation & Technology Officer, L’Oréal Group.

“We are thrilled to enter this new stage of partnership with L’Oréal. Their leadership in beauty R&D, “Beauty Tech”, and their iconic brands, will enhance our roadmap in water-technologies to reach consumers all around the world”, said Amin Abdulla and Luc Amgwerd, co-founders of Gjosa. “This strengthening of our partnership will enable us to create innovations that will have the best water-tech solutions for people in salons and at home with the highest quality, and we are elated to work together to reach this goal”.

(Press release/ran)

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