ASICS partner with iRewind to produce innovative finish line content

ASICS and Swiss-based video-tech specialists, iRewind, have announced a partnership to produce innovative finish line content at a number of races in 2019. The partnership already provided over 13,000 Zurich Barcelona Marathon runners with bespoke finisher videos within minutes of crossing the finish line. Working closely with ASICS, iRewind implemented a video technology system that was able to immediately identify individuals through RFID technology. Combined with innovative live-production technology that captures and uploads content as-live, each runner’s one minute finisher video was available instantaneously via a bespoke landing page.

Once uploaded, the videos could be downloaded by runners and shared with friends and family. Marathon participants were also able to access longer-form video content of their run within 24-hours of finishing, with a total of 28,000 pieces of branded short and long-form content being distributed to runners following the marathon. Within 48 hours, iRewind had registered 120,000 video plays, with over 12,000 videos being downloaded and shared (most via WhatsApp at 4k+).

ASICS has partnered with iRewind to offer the unique video technology and finish experience at a number of its European races in 2019 including the ASICS London 10k and ASICS Stockholm Marathon. All finisher content will also be used to target consumers with bespoke promotional ASICS content. Branded pre-roll and outro content features key ASICS products, the brand’s training hub and subscription to its membership scheme, OneASICS.

The technology was originally developed at EPFL Innovation Park in Lausanne. In 2017, iRewind was acquired by Swiss video production company Yoveo. Today, acting as a legally independent entity, it boasts offices in Zurich, Bucharest and Brussels and employs 17 people.

Show Case ASICS Finisher Video Zurich Marató de Barcelona 2019 - Finish line content creation