The multinational technology focused company, Robert Bosch has joined forces with swissnex India to support Swiss startups in their go-to-market strategy. The two will develop an engagement program to connect Bosch with Swiss startups and applied researchers. Registration to the program is open.
Robert Bosch Engineering and Business Solutions Private Limited (RBEI) is a German multinational company that has been at the forefront of innovation, engineering and technology in India for decades. The company has entered into a partnership with swissnex India to develop a continuous engagement program to connect RBEI with Swiss startups and applied researchers in the areas of Healthcare, Mobility, Smart City and Industry 4.0. This strategic step enables the company to sustain its position and ensure continuous improvement.
In the last 5 years, swissnex India has coached more than 350 Swiss researchers and entrepreneurs for scaling into the India market, 35 of these are actively conducting business with India. While swissnex India continues to coach Swiss startups that wish to enter or validate the Indian market, the new collaboration increases the probability of concrete translation by flipping the approach. The collaboration provides a platform for seeking patented (or patentable) solutions to a known problem statement.
“It’s an exciting platform for Swiss startups who wish to enter the Indian market. Being fostered by an industry leader like Robert Bosch, while having the opportunity to explore the Indian market is an absolutely brilliant way to scale up”, says Swetha Suresh, Corporate Innovation Manager at swissnex India.
Every year, 12-20 Swiss researchers and startups at certain maturity, will be selected through a competitive process and pre-defined problem statements by RBEI. Selected startups will be coached by swissnex India on business model and use cases for the industry. RBEI will evaluate all the coached Swiss startups on a rolling basis and take over the business-fit and the joint go-to market strategy after internal evaluations and interactions with the Swiss startup.
Through this collaboration, swissnex India and RBEI wish to strengthen deep-tech research commercialization. The batch of selected startups may also travel to India in Q1 2019 for finalising legal aspects and meeting clients face to face.
Swiss startups wishing to participate are invited to submit their applications.
Photo: From left to right: Kishan Kalyan Kumar (Program Manager Bosch DNA startup), Prateek Khare (Head of Innovation and Entrepreneurship, swissnex India), Sebastien Hug (Consul General of Switzerland and CEO of swissnex India), Aravind Raman Head (Country Strategy and Business Development), Debasis Goswami (Head – Startup Innovation Platform Bosch), Venkoparao Vijendran Gopalan (Head, Technology Strategy and Innovation).
(Press release)
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