Technicolor Experience Center partners with two Swiss VR companies

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15.06.2017
Virtual Reality

Apelab collaborates with the Technicolor Experience Center (TEC) in Los Angeles to develop the future of high-end VR/AR content creation through Apelab’s SpatialStories platform. TEC and Kenzan Studios are partnering to push the boundaries in immersive entertainment.

The mission of the Technicolor Experience Center is to enable partnerships and collaboration to create the future of immersive experiences. It was launched one year ago by Technicolor, a worldwide technology leader in the media and entertainment sector with a group revenue of almost EUR5 billion. By uniting talent from Technicolor and its award-winning creative brands (MPC, The Mill, Mr. X and Mikros Image) with partners from fields as diverse as gaming, animation, traditional media and technology, the Technicolor Experience Center enables the ideation, exploration and creation that pushes the boundaries of what immersive experiences can be.

Apelab’s SpatialStories is a full Production Suite for interactive VR & AR content creation. The Suite reflects the growing need for a comprehensive, creator-friendly pipeline to make high-end interactive content easier to build, from concept to prototyping and final productions. With the upcoming standalone application SpatialStories Studio VR/AR creators can build an interactive project from scratch directly from within a headset. By exploring how natural language interfaces like voice control, gestures and collaborative processes fit in the process of content creation Apelab’s aim is to make a framework that will allow anyone to create high-quality interactive content without any coding knowledge.

 “We cannot wait to start working with Technicolor, who have helped tell so many stories over the last 100 years. Their expertise in the entertainment industry will help us shape the tools that are truly needed for the VR/AR industry to thrive,” says Emilie Joly, CEO of Apelab

Surrounding Kenzan Studios staff with the most exceptional minds of the industry
As a content creator passionate about top notch end-user experiences, Kenzan Studios’ mission is to work in inspiring environments and with innovative leaders. “When Technicolor proposed joining forces to explore the next frontier in immersive entertainment, we felt flattered and energized,” said Ronny Tobler, CEO of the Swiss company. “The desire to explore virtual and alternative worlds is in our DNA,” he continued.

Marcie Jastrow, SVP of Immersive Media at Technicolor and Head of the Technicolor Experience Center said, “We are excited to partner with Kenzan Studios. Like Technicolor, they are focused on enabling more people to have easier access to immersive experiences and on continuing to enhance the quality of the content.”

“As experiential designers, we have a huge responsibility. The potential we are about to unleash is phenomenal. Being able to create alternative realities is exhilarating,” said Pascal Montjovent, Creative R&D Director for Kenzan Studios.

“We are working on very ambitious projects, combining the latest hardware with strong visuals to create unforgettable consumer experiences,” adds Pascal Conicella, Founder and CVO. “Technicolor’s TEC, which aims to foster engaging experiences on emerging platforms, is a natural hub where similar minds unite.”

Joining forces with the TEC means surrounding the whole 40+ Kenzan Studios staff with many of the most exceptional minds of the industry. In a world of pioneers, it is important to feel part of a bigger team.

As a partner of the TEC, Kenzan Studios would like to contribute by sharing inspiration, information and best practices. Not only inside the industry, but also to spread the word outside, in the real world.

(SK)

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