Fintech forerunner Assentis signs acquisition deal

Assentis Technologies developed a Customer Communications Management (CCM) tool to enable companies in the financial services industry (FSI) to exchange relevant, timely and consistent information across all channels. The solution allows clients to strengthen their customer experience, increase process efficiency, and ease-of-use with respect to very specific use cases.  More than 100 organizations, including many of the top 20 banks across Europe, Asia, and the United States, use Assentis’s solution to generate a wide variety of critical documents, including client reports, fund fact sheets, product presentations, contracts, and marketing collateral. The company was founded in 2002.

Smart Communications, a UK-based company, has recently announced its intention to acquire Assentis after the two signed a binding agreement.  Smart Communications is the only provider of a customer conversations management platform. More than 500 global brands rely on Smart Communications to deliver smarter conversations across the entire lifecycle—empowering them to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently.

The proposed acquisition will enable Smart Communications to serve companies in the financial services industry more efficiently and empower them to engage in smarter customer conversations. The company also plans to expand throughout Continental Europe, thanks to the acquisition. It will continue to support all Assentis products while also focusing on making its market-leading SaaS platform available throughout the region. 

“This is an exciting next step in our company history, especially as we enable our customers to create an even deeper competitive advantage through readily available cloud-based offerings,” said Martin Kraehenbuehl, Assentis CEO. Today’s financial services firms are more focused than ever on delivering exceptional, digital-first personalized customer conversations. We look forward to helping our customers realize this goal more effectively as part of the Smart Communications family.”

(Press release/RAN)