1plusX secures fresh capital to bolster international expansion

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20.01.2021

Martech startup 1plusX designed a marketing intelligence platform to enable media companies and brand marketers to unlock the full potential of their data. The company will bring its solution to international markets, thanks to a $7.8 million capital increase obtained from the first closing of its series B round. Swisscanto Invest led the round.

1plusX has a proprietary predictive analytics platform powered by advanced AI technology to recognize patterns in user behaviour across client data assets. The solution enables media companies and marketers to turn every data point into accurate and actionable predictions, enabling them to make better data-driven decisions and optimize their business.

The startup today announces the first closing of its series B round through which it secured 7.8M USD led by Swisscanto Invest, one of the leading asset managers in Switzerland with 220B USD AUM, alongside co-investors BI.GARAGE, INC and DG Daiwa Ventures from Japan. The capital will allow the company to expand into international markets by bolstering its sales and marketing operationsIn particular, the backing of two new Japanese investors is a springboard for 1plusX’s expansion strategy into the Japanese market. The funds will also help the company to increase its presence in the European market.

Jürgen Galler said: “2021 will bring huge changes to the digital marketing ecosystem and give AI technology the opportunity to demonstrate that it can deliver the highest quality data and predictions in areas that historically have been controlled by external factors such as marketplaces. This latest funding round will provide an important boost to our sales and marketing team to respond to the strong demand for our product in the US, Japan and Asia.

With previous funding rounds including a Seed round of 4M USD and Series A round of 5.5M USD, 1plusX has raised a total of 17.3M USD to date, which will enable the marketing intelligence company to continue providing highly innovative data management solutions with its key predictive capabilities and first-class customer-centric support.

1plusX was established in 2015 by former Google Product Director, Jürgen Galler, and former Google Engineering Director, Thomas Hofmann. With a team based in Switzerland, Germany, Paris and Singapore, 1plusX brings together international experts in product management and engineering. In line with the closing of the Series B round, Nils Granath, of investor Swisscanto Invest, will join the board.

(Press release)

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