Fresh capital and a new acquisition for The Faction Collective

The 2006 established company 'The Faction Collective' and its team of 54 employees have remained ambitious and true to their vision to transform the ski industry. The company's designs and products have indeed shaped a culture of freeskiing that exists to challenge stagnation within the industry and create a more liberated, sustainable space in the outdoors. Today, Freeride World Tour champions, Olympic and X Games gold medalists, and more than 100,000 fans have used Faction’s skis and apparel. The company has subsidiaries in four countries including Canada, the US, Japan and China, plus branches in the UK and Sweden.

Since developing additional brands, the company created the concept of Full Stack Supply Co (FSSC) as its B2B multi-brand platform comprising Faction Skis, FW Apparel and now United Shapes, the company’s new acquisition in the United States. The newly acquired brand will leverage the existing infrastructure that is delivering 46% YoY growth and a forecast €16m revenue for the company this year, 70% of which is pre-sold.  

“Our acquisition of United Shapes was an excellent opportunity to leverage the power of our existing 17-country on-the-ground B2B sales network, already specialized in premium outdoor gear, we are selling the products all around the world,” says Oliver Dobkin, Corporate Development Manager at FSSC.

High Net Worth individuals invest in FSSC
“We are experiencing a period of sustained high growth, underpinned by sound business fundamentals and our strongest products yet. It is an exciting time for the company, and this is reflected in strong follow-on investment from our High Net Worth (HNW) backers as we implement the next steps of our strategy,” says Alex Hoye, Co-Founder and CEO of FSSC.

The new investment round saw the company raise CHF 8 million, bringing the total capital raised to CHF 45 million. Part of the investment will fuel R&D, establish a new production facility in Europe and re-vamp the entire United Shapes collection ahead of an initial launch in 2022/2023 with an early release of select snowboards for the season. FSSC is also planning to launch of a new technical footwear brand set in fall/winter 2023 – a new generation of Freeski boots harnessing the energy of freeskiing culture will be the first product.

Brand Co-Founder and Snowboarder Gray Thompson says, “United Shapes is a modern brand building the future of snowboarding. This acquisition by FSSC represents an opportunity to amplify the brand we love to a truly global audience while staying true to our core and bringing the grand vision of United Shapes to life.”

Sustainability efforts get recognition
This emphasis on sustainability differentiates FSSC from competitors. In August 2022 the company became a certified B-Corporation, having undergone a rigorous third-party assessment on its environmental and social responsibility and achieving a very high B-Corp score of 93.5/100, significantly ahead of the median score of 51.6.

(Press release/RAN)