Foodetective closes $5.5M seed round

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16.11.2022
Foodetective executive team

Today, merchants use an average of 18 apps & software solutions to manage their business. The Foodetective platform and unified API allows them to seamlessly manage their entire operations from reviews to orders, reservations, suppliers, stocks, marketing and much more. The new funds from the seed round will be used to build the new feature “intelligence”, which will push intelligent notifications & actions.

Foodetective, is the scale-up building the all in one platform and unified API to help merchants manage, aggregate & automate their entire tech stack & operations from a single interface with third-party integrations. Today it announced that it has raised a $5.5 million seed round led by Prediction Capital with the participation of 4SeeVentures & Angels including Reckitt CIO Filippo Catalano, Serge Schoen former Louis Dreyfus CEO, Luigi Matrone & Eugenio Cassiano.

Launched in 2019, Foodetective co-founders Andrea Tassistro and Edouard Thimon, who have been lifelong friends since secondary school, noticed the increasing demand for digital tools leading merchants to use an average of 18 apps & softwares to manage their business. These tools are all independent, leaving managers with the challenge of decentralised operations and fragmented data across their systems. The solution was to build a single operating system and unified API.

Merchants must first connect their systems and tools through a click-and-connect Integration Hub, where over +250 integrations are now available. This data, centralized and presented on an analytics dashboard, equips them with precise insights to seamlessly manage their entire operations from reviews to orders, reservations, suppliers, stocks, marketing and much more. Intelligence, through actionable insights and notifications, offers a new way of making informed decisions, decreasing admin time, and increasing revenues. Businesses that use analytics can boost their profits by 8% to 10%. Still, only 12% of companies leverage the power of data, with Intelligence merchants are now able to do so.

The funding received will enable the company to further develop its technology and IT team, and to start the implementation of machine learning algorithms to provide merchants with intelligent push notifications & actions to reduce inefficiencies and improve their processes. This development goes in line with the company’s Open API announcement and grants further value to the adjacent business app. Foodetective will soon turn 5 years and is now on the road to becoming the online Infrastructure & Intelligence of the merchant industry. 

(Press release / SK)
Photo: Foodetective executive team

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