Enterprise software scale-up Pitcher secures growth investment

Founded in 2011 by Mert Yentur, Pitcher is built as a flexible, innovative sales enablement solution to revolutionize how sales teams manage their day-to-day customer engagements with data-driven insights. At its core, Pitcher’s sales enablement solution results in more productive and efficient commercial teams by giving them everything they need to succeed in a single mobile application that seamlessly integrates with their CRM, ERP, and other backend systems. The company’s patented Super App is used by commercial teams within category leaders across 140 countries and allows global organizations to effectively manage and monitor sales activities.

“We are excited to share the next stage of our journey with the Crest Rock team, who brings a deep understanding of enterprise software and a wealth of operational experience to Pitcher. Our partnership, and the incremental capital investment, will help us improve upon and accelerate our offerings for existing and new customers and further differentiate Pitcher in the market,” said Mert Yentur, founder and CEO of Pitcher. “Together with Crest Rock, we look forward to redefining what is possible in AI and data-driven sales enablement solutions and executing our growth strategy as the global leader in modern sales enablement.”

“Pitcher’s sales enablement platform has demonstrated its ability to deliver unbelievable value to some of the largest and most complex companies globally,” commented Jeff Carnes, co-founder, and Partner at Crest Rock. “At a time when effective sales and marketing means having the right content, in the right place, at the right time, delivered through the right channel – all seamlessly integrated with your enterprise’s tech stack – no company can match what Pitcher delivers. These capabilities, combined with the personal touch of the Pitcher team, are why we are so excited to support the company as they build upon their market-leading position in sales enablement.”

Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic initiatives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing, with enterprise values ranging from $15 million to $150 million.

(Press release / SK)