Community supports Code41’s expansion with CHF1.2 million

Since 2016, CODE41 has established itself as the leader of a new form of mechanical watchmaking; creative, transparent and participatory. Today, CODE41 with its 28 team members boasts a community of 500,000 members, including over 20,000 clients. The team creates each watch model jointly with the community members, who can vote, react and give feedback at every step, from design to production.

Given the size of the community and the active involvement, it is not surprising that CODE41 relies on the crowd for funding. In February, the watch start-up began selling tokenised participation certificates. The fundraising has now been successfully completed. The community has committed a total of CHF 1,233,090,

A participation certificate offers the same property rights as a share (dividend rights, etc.), nevertheless without granting access to the social rights (right to vote, etc.). For the tokenisation, CODE41 has collaborated with Taurus.

The funds will be used for four expansion steps:

• Develop new markets beyond France, Switzerland, Germany, England.
• Implement new sales systems in addition to pre-orders to reduce the average delivery time
• More innovations for a broader target audience including the development of women's models
• Develop the physical sales channel including pop-up shops and enabling meetings between owners and prospective buyers

(Press release / SK)
Photo: CODE41 Project Tourbillon