Houston based Femtec Health has acquired Ava. The US start-up which is backed by companies such as Estee Lauder, Unilever Ventures and Shiseido Venture Partner has purchased three other companies in the last months.
FemTec Health and Ava share a vision for defragmenting healthcare and providing comprehensive support during every stage of a woman’s life. Through its health program, FemTec integrates what research shows women want: at-home tests and monitoring, personalized services and wellness products, and on-demand medical support—all delivered through monthly subscriptions either directly to consumers or as part of an employer’s health benefit plan. Currently, Awesome Woman offers subscriptions for urinary and vaginal health, hormone balance, sexual wellness, wellness and prevention, beauty, and now reproductive health.
Ava’s cycle-tracking technology and machine-learning algorithms offer support beyond fertility, with potential applications in family planning, sleep and fitness, prescription medications, and stages of a woman’s life besides just reproduction. After the integration is complete, existing Ava users and Awesome Woman subscribers will have access to both companies’ holistic offerings.
“Ava’s vision has always been to be a companion to women along every stage of their lives. With Ava’s female health AI integrated into FemTec’s care platform, women will finally have access to a fully continuous health journey,” said Lea von Bidder, Ava co-founder and CEO. “We are excited to join FemTec in building continuous support for women from puberty to menopause.”
Founded in May 2020 by Dr. Kimon Angelides, FemTec Health raised $38 million. Investors include Shiseido VenturePartners, Biobrit, E Ventures, Unilever Ventures, Ithaca LifeSciences and Estee Lauder. Ava AG is the latest acquisition by FemTec Health. Last fall, the company announced its purchase of Birchbox, the original monthly beauty box, Mira Beauty, which uses AI to match consumers with personalized cosmetics, and Liquid Grids, a social health intelligence company with over 1.25 million online community members. Additional acquisitions to round out the Awesome Woman offering are expected to be announced soon.
Update June 2023
The women's health startup FemTec Health is out of money and winding down operations, according to an article on Axiom published in May 2023.
(Press release / SK)
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