PrivateDeal seals a deal in the UK

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08.04.2021
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HotelREZ Hotels & Resorts, with over 1500 independent hotels and small groups in over 100 countries has chosen PrivateDeal to boost hotels’ revenue through the startup’s innovative direct booking solution.

Lausanne-based PrivateDeal offers a smart negotiation solution for hotels, designed to drive additional direct bookings. In the form of a widget displayed on the hotel websites, PrivateDeal allows users to offer their own price for a room or package, either for a night or for several hours during the day. If the offer is accepted, the client can simply pay for the stay; otherwise, a negotiation phase follows, based on an AI algorithm. 

Adding to its existing customers including the Swiss Deluxe Hotels  PrivateDeal has welcomed HotelREZ Hotels & Resorts based in Newark, England. HotelREZ Hotels & Resorts has grown to become one of the leading hotel representation companies dedicated to marketing and connecting over 1500 independent hotels and small groups in over 100 countries with bookers worldwide. PrivateDeal’s expertise in delivering a personalised, customer-first booking experience will enable HotelREZ’s Hotel network to increase the share of direct acquisition in their distribution mix. The integration of PrivateDeal’s solution will be twofold, both on hotels’ websites and on HotelREZ global consumer platform.

In an industry completely reshaped by the COVID-19 pandemic, technological innovation in the direct booking space remains one of the best ways for hotels to bounce back. With Online Travel Agencies having been damaged because of COVID-related cancellations, hotels have needed a strong direct acquisition strategy to compensate. By choosing PrivateDeal’s solution, HotelREZ demonstrates that it remains closer than ever to the concerns of its hotel customers.

“We are proud to partner up with such an experienced and well-renowned institution as HotelREZ.” said Isabelle Mauguin, Cofounder of PrivateDeal. We trust that our guest-first technology approach will support their hotel network in building successful and durable direct booking strategies.”

(Press release/RAN)

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