ASMIQ acquires SwissPay's monetisation platform for online media

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08.04.2020

SmartWall, a dynamic paywall and technology for monetizing online content established in 2015 is now part of ASMIQ, a services and technology company specialized in subscription management. 

Smartwalla product of the Lausanne based startup SwissPay founded by Marc Lamarche, was designed to enable media and advertising companies to maximize their total revenue through personalization of the payment experience. According to Lamarche, “Most people recognize that as soon as readers have to pay for online content, they lose interest. This is exactly where SmartWall comes in”. 

The SmartWall technology relies on Machine Learning algorithms, behavioural analysis and reading context to instantly select the best-suited advertising, the appropriate price for news articles or the best subscription modelUsing the platform publishers can hence design and manage their paywalls in a flexible and intuitive manner using individual reader journeysAdditionally, the platform optimizes settings in real-time based on user engagement, traffic sources, type of content and many other data points to provide publishers and media with a powerful marketing tool to understand and segment their audience 

Five years of existence, SmartWall has now been acquired by ASMIQ, a services and technology company that specializes in subscription management, has acquired SmartWall, a dynamic paywall and technology for monetizing online content. For Alexander Meyer, CEO of ASMIQ AG, “SmartWall is the ideal tool for procuring and optimizing income from the reader as well as the advertising market.” 

As part of the acquisition, ASMIQ will support the startup to further enhance its products, continue its commercial development and benefit from its European network, particularly in France, Switzerland and other German-speaking countries.

(Press release/ran)

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