The Zurich based startup is entering the Indian market with its revolutionary Hybrid Post offering. Pingen sees the Indian market as the ideal opportunity to kick off their accelerated international expansion.
Pingen.com is a cloud based solution to send electronic documents as postal letters. Since launching in late 2012, the startup established itself as market leader in Switzerland, Germany and Austria. The expansion to India is the company's first entry into the Asian market.
The startup secured the know-how of an experienced executive to establish the Delhi branch and lead the local business development. “With Gaurav Mata we managed to convince an expert with more than 20 years of output management experience with our solution. Before starting at Pingen, Gaurav Mata used to work at Xerox, CMS Info Systems and Bowe Systec”, Pingen-CEO Sandro Kunz comments.
Launching in India is a major milestone for the Swiss-based startup. “Having access to an experienced advisory team and the market validation offering of swissnex India in Bangalore proved to be crucial in our market entry preparation.” Sandro Kunz recalls.
The startup aims at attracting local customers to handle their letter based mail-outs to Indian recipients. Unlike in Europe, neither the post nor private companies are offering Hybrid Post solutions to automatically send letters in India. “We see a great potential for Pingen”, Sandro Kunz explains. In a next step the focus will be on international mailings.
In Switzerland, the startup is planning to collaborate with a global logistics company. Once an agreement has been reached, Pingen aims to significantly reduce the international shipping prices. In addition, the startup is seeking strategic partnerships with logistics and postal companies. “Our solution is ideally suited to launch in additional countries through establishing white label implementations with local partners. Next to strengthening our position as market leader in the D-A-CH region our goal for 2016 is to further internationalize our solution”, says Sandro Kunz.
About Pingen
Pingen.com is a cloud based solution to automatically send electronic documents as postal letters. With its easy to use approach and the focus on transaction mailings, the solution is ideally suited for SME companies to send postal letters. Pingen was launched 3 years ago in Switzerland and has since expanded to Germany and Austria. The startup has already over 2,400 customers and is wholly owned by the founding team.
(Press release)
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