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Applying the law of physics to marketing has won SThAR CHF 130’000

27.04.2016 16:15

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SThAR, an EPFL spin-off that develops software that generates a road map for coordinated marketing actions through large quantities of telecommunications data, has been accorded with CHF 130’000 by Venture Kick for their outstanding idea.

SThAR developed predictive software based on an emergent science called sociothermodynamics. Their algorithms draw on large quantities of telecommunications data from telecommunication companies to generate demographic information that enables companies to effectively coordinate their marketing actions. This algorithm predicts collective human behaviour and sends the right messages to the right people, at the right time and place. The software also offers both geographic and temporal targeting for electoral and advertising campaigns.

SThAR’s predictive models are borrowed from physics, the field of CEO Alberto Hernando: “After my PhD in quantum mechanics and complex systems, I started to study social and economic processes behind electoral results or demographics using mathematical methods. I generated fairly good results about describing and predicting population flows and opinion dynamics” he explains.

SThAR’s system was successfully tested during local elections in Spain and is now on its way to the market, thanks to the money of Venture Kick: “Venture Kick is not just about the money, but about the support that we found from the excellent professionals to enhance the robustness of our business strategy and make a market entry a reality”. To help him boost his venture, Hernando was recently selected in the venture leaders in Technology team of 2016. He will present his Big Data technology to American investors in June.

The startup seeks to become fully international with executions in several countries such as Brazil, Colombia, or India. “There will be elections soon in Brazil and in the USA, two of the biggest democracies in the world, where we have started negotiations. In addition, our on-the-cloud application for management of viral marketing campaigns will be ready,” explains Alberto.

(Photo: CEO of SThAR Alberto Hernando taken by Alain Herzog)

(Press release)

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