Abhati enters the Indian market

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07.01.2022

Swiss sustainable cosmetics startup Abhati is offering its products for the first time in India, thanks to a collaboration with Sephora, a global cosmetics company with over 2,700 stores in 35 countries worldwide.

Abhati is a hair and skincare brand developing natural products by combining technology with natural ingredients sourced directly from farmers and accredited suppliers. Its product range includes haircare, skincare, and bodycare products. In addition to Switzerland, the Abhati brand is available in stores such as Mecca Cosmetics in Australia and Credo in the USA. Early 2021, Abhati entered two new markets, Germany and the Netherlands, and saw a growth rate of 30%.

The startup has set foot Asian market by partnering with Sephora to bring its entire product range into India. Collaborating with such a renowned brand is a major milestone for Abahti for Sephora is a globally renowned omnichannel retail company with over 2700 stores in 35 countries worldwide. World’s luxury brand, LVMH Moët Hennessy Louis Vuitton, owns the Sephora cosmetics chain.

“I developed Abhati to sit in Sephora stores because with them as a partner, I can reach our community worldwide and therefore make more of an impact”, says Anju Rupal, founder of Abhati.

Educating the girl child
Abhati’s social responsibility activities have also been picking up speed. As part of its commitment to give back to society, the startup invests in educating girls in India. To this day, the company has supported over 392’000 girls and intends to reach 500’000 by the end of 2022. “I wish to share more about the importance of helping these girls step out of poverty and why education is the only sustainable way.

(RAN)

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