1PlusX opens office in New York

1plusX’s advanced, next-generation predictive marketing intelligence platform has been developed to meet the growing need for cookieless data solutions across web, mobile, app, and CTV environments. Already used by several key customers in the US, the 1plusX platform leverages AI-powered predictive technologies to deliver precise audience targeting and enable privacy-compliant data collaboration.

Currently, over 20% of 1plusX’s revenues stem from the US. The New York office which marks the official launch into the US market will provide the company with a solid foothold to continue supporting brands and media companies with cookieless capabilities.

The expansion comes with the strategic appointment of Neil Smith as 1PlusX’s Vice President Americas. He will support the company with developing and executing the expansion strategy in the region. Most recently serving as Head of Global Marketplace Platform at FreeWheel, he has a decade of experience working closely with major US publishers, brands and agencies. He was a founding member of FreeWheel’s marketplace and held several commercial-focused positions during his time.

Commenting on his new role, Smith said: “I am very excited to lead 1plusX’s growth in the US. As the advertising data and identity landscape evolves, media companies have a major need for a technology solution that enables ownership and control of data assets while driving business outcomes in a privacy-compliant way. 1plusX’s best-in-class technology and expertise have already been proven with major media companies in Europe, and the company is now well-positioned to also help US media companies prepare for the future of the advertising ecosystem.”

(Press release/RAN)