Switzerland, Eastern Europe, Austria, Germany


company seedstage

Chief Marketing Officer for Swiss Fintech

Innovative startup looking for experienced, creative and analytical marketing specialist.

As Chief Marketing Officer (CMO) you will be responsible and drive all things branding, marketing, content and lead generation using cutting-edge technology and best of breed academic insights. You will oversee all marketing operations of the company and develop its marketing strategy and vision, including implementation and monitoring.

We expect you to be passionate for your profession and have knowledge for all things marketing. You balance a practical mindset with a creative business acumen, strategic thinking and an analytic mind and lead people through complex marketing operations. Your goal is to ensure our marketing efforts are successful in lead generation and product sales.

RESONSIBILITIES: Define, co-ordinate and execute marketing strategies to support the company’s overall strategies and objectives and oversee its day-to-day implementation.

Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.), in combination with latest SEO, SEA and affiliate marketing techniques.

Differentiate content creation through visual, textual and other instruments, via blogs, vlogs, newsletters etc. Active engagement on social media channels.

Drive and engage communities creating an ecosystem of expertise and knowledge, and overall outside engagements, with ultimate goal of driving WOM.

Dramatize company’s unique “voice”, plan and organize marketing functions and operations (product development, branding, communications etc.) and propagate an enthusiastic brand message that will resonate with our target demographic and creates brand awareness

Develop a highly efficient team of marketing professionals and create a solid network of strategic partnerships

REQUIREMENTS: Proven experience as chief marketing officer or similar role

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

Solid understanding of market research and data analysis methods

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

Understanding of different business disciplines (IT, finance etc.)

A leader with both creative and analytical capabilities

Outstanding communication (written and verbal) and interpersonal abilities

BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus

German as mother tongue is a strong plus.

LOCATION: Switzerland, Austria, Germany – with preference for Zurich and surrounding area, readiness for short-team travel trips as necessary.

COMPENSATION: Reasonable mix of fixed salary and equity, depending on commitment, experience and results.

If you are interested or want to learn more, please send your message and corresponding documents to

No applications of outsourcing and headhunting companies desired.

We are looking forward to hearing from you!

Project description

SafeSide will be the first company in Switzerland to provide 100% digital pure life insurance. Our customers will be able to purchase pure life insurance online without the need for a medical exam or a signature. Our mission is to individualise insurance premiums by continuously integrating health data into our insurance offering. We want to help our customers to increase their health span while protecting their loved ones against the vicissitudes of life.

Our vision is to create a platform which enables our customers to lead a financially protected life while they strive for personal and financial development. SafeSide aspires to naturally integrate into our customers' lives.

We do not up-sell. By using the latest technology to avoid both agents and doctor's visits, we make the process efficient, simple to understand and to effect.

The result is individual coverage in under 3 minutes.

Life is too beautiful to worry!

To make this vision a success, we are looking for a person with strong IT background and skills, as well as an experienced and passionate marketing specialist.

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