Huntsman Textile Effects Launches PURE by HeiQ

Based on a unique patented technology, PURE by HeiQ is a high performance silver antimicrobial which harnesses the power of silver to effectively achieve the highest odor reduction efficiency with minimal dosing. This superior technology is applicable at the finishing stage by padding (HeiQ PURE TF) on all fibers and fabric types, except wool.

PURE by HeiQ achieves the perfect balance of highest durability and most-effective performance while using the lowest amount of active components. In short, it provides the optimal price to performance ratio of any solution on the market. The technology is engineered with a silver microcomposite which brings long-term protection and freshness to the textile for more than 100 home launderings. This antimicrobial textile effect makes it possible to keep garments odor-free by inhibiting the growth of odor-causing bacteria; a desired consumer benefit in socks, activewear, workwear and many other end-use markets.

Commented Mr Rohit Aggarwal, Global Vice President of Strategic Marketing and Planning at Huntsman Textile Effects, on the strategic alliance of Heiq and Huntsman “We are very pleased to work with HeiQ and in pooling our extensive knowledge and skills to develop cutting-edge technologies that meet the practical needs of our customers. PURE by HeiQ is truly a remarkable innovation that bears testament to the innovative spirit from both companies. This partnership complements our wide portfolio of textile effects and will result in the accelerated development of more highly differentiated products that will give our customers the added competitive edge.”

HeiQ’s CEO Carlo Centonze adds, “After having validated PURE by HeiQ with renowned US and European brands over the last two years we are certain to offer to the market the most sustainable and best performing antimicrobial technology for lasting freshness and odor control. We believe that the Huntsman-HeiQ alliance brings this leading technology to the market with strong customer support and a value adding package of textile, antimicrobial, regulatory and marketing expertise.”

Heiq was founded in 2005 and awarded the CTI Start-up Label in 2006.