Swiss to sell bottled mountain air to the world

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21.09.2017
Swiss Alpine Air

Swiss Alpine Air is enabling people in heavily polluted cities to breathe fresh clean air from the Swiss Alps. The air is delivered in hand-held bottle allowing users to transport it everywhere. The startup yesterday launched its bottled air on the market and now plans its expansion in China.

Switzerland is privileged to be surrounded with mountains and green vegetation which allows for fresh air. In fact, each year a substantial number of tourists visits the Swiss Alps to enjoy the refreshing experience of its mountain vistas, and to breathe in the pure air.

Thanks to the abundance of pure air, a team of Swiss founders developed a solution that enables individuals especially from heavily polluted cities to breathe Swiss air from their home-countries. Established in 2016, Swiss Pure Air AG is delivering pure and fresh air from the Swiss Alps  in a bottle. The startup collects clean and pure air at 3’454m above sea level from the Swiss Alpine regions and compresses it into a handy aerosol, which is delivered with an integral face mask to support breathing.

Launch after successful tests
Following the successful tests with retail clients including Swiss souvenir shops and hotels, as well as with Chinese and Indian tourists, the startup has launched its product.  The bottled air is now available on the market. Over 120 products were sold yesterday at the launch day and the demand has continued to rise.

With their product, Swiss Alpin Air gives people living in heavily polluted cities the opportunity to get pollutant-free air. Swiss Pure Air is currently in discussion with Chinese distribution partners who will support the startup in their market expansion in China. The startup is already planning to open up a branch in Beijing. Underground rail networks will also benefit from the startup’ bottled air.

“We are grateful for having reached this milestone. Thanks to the energy, hardwork and time the team has invested in this product and the company at large. To launch our product onto the open market and to have people buy it is very exciting; our idea has finally become reality. It has already been like a rollercoaster ride, we have our seatbelts firmly fastened for the exciting future ahead in the breathable air market.

(RAN)

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