Go Beyond invests in Lockstyler

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19.09.2014

Go Beyond Investing (GBI) has invested CHF 125'600 in LockStyler Ltd, the Swiss start-up which patented an organic hair lock coloring system that is simpler, cleaner, and faster to use than conventional methods.

The unique patented technique pioneered by the Montreux-based company offers ready-to-use, recyclable cartridges containing organic dyes and an applicator device. This system drastically reduces the time needed for hair lock coloring over traditional methods – from three hours to just one - while guaranteeing professional and consistent results, whether used in a hair salon or at home.

“Other players in the hair highlights color market provide only the dyes. LockStyler distinguishes itself by providing both the dye in cartridges and an applicator as a complete hair highlights coloring system,” said the company’s CEO, Christian Rieder. “We enter the market with complete hair highlight coloration kits. Our long term business model is based on the razor blade: give the applicator away and charge for the cartridges.”

In LockStyler’s target market just under half of all adult women have highlights; 69 million of them are done each year in Germany, France and Switzerland. For busy women, the faster highlighting service offered by would mean more time for family, friends work, or leisure.

“Go Beyond recognized early the value behind LockStyler’s idea,” said Bryan Parker, the Deal leader representing Go Beyond.

He added that Go Beyond’s interest was sparked by the time saving and ease of use of the cartridge system, and further piqued by the due diligence process indicating consumer good multinationals were actively exploring product concepts in this space.

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