ScanTrust wins two awards at EY Startup Challenge

The EY Startup Challenge provides a mentoring and growth environment for startups, who receive mentorship from both senior EY specialists and EY clients. The objective is to collaboratively explore and validate different applications for the startups’ technologies. These applications are "use-cases" with strong business value that address a clear business problem. In parallel, the programme also provides a series of educational workshops, such as “effective product marketing” and “business model design”, delivered by both EY and external professionals, many of whom have extensive experience working with startups or are entrepreneurs themselves.

10 successful tech startups have successfully completed the second EY Startup Challenge held this summer. The challenge culminated in an intensive 'Showcase Day', with the Startup cohort pitching to an audience of investors, prospective clients and other Startups. The cohort endured challenging questions from a lively audience during the fully interactive event, and the audience live-tweeted and voted across three categories for every Startups pitch. The audience chose ScanTrust as winner of the “Best Product” and the "Most Innovative Startup" category.

With the world’s first and only copy proof QR code in the market, ScanTrust protects physical goods from counterfeiting. ScanTrust Secure Codes contain a unique fingerprint, which even the best counterfeiters are not able to reproduce. Authentication is made with a mobile phone without the need for a special optic. The QR codes are directly printed on existing packaging, labels, or documents. No special equipment, ink, paper is needed. In addition, ScanTrust’s cloud-based solution gives instant supply-chain visibility and allows full control of the supply and distribution chain and enables brands to start a dialogue with their customer based.