Customer interaction and service app framework for premium manufacturers

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20.11.2014

The young ETH Zurich spin-off qipp announced the launch of its industry solution BRANDcare. Thanks to BRANDcare, manufacturers of durable goods now deliver ex work products including premium services. The web app BRANDcare integrates seamlessly into manufacturers’ websites and mobile applications.

Today, premium manufacturers deliver outstanding products, but most often they do not know who buys and uses them. Lacking the means of communicating directly with their customers, manufacturers are not capable to help customers in making the most of their products.  

qipp's web applications allow businesses to attach unique digital identities to things and to equip them subsequently with relevant services and product-related information. BRANDcare is qipp’s industry solution specifically designed for premium manufacturers of durable goods like music instruments, bicycles or household appliances.

BRANDcare comes with a pre-evaluated set of potential services that match the needs of those brands' end-consumers. When customers “check-in” on the product, they find useful information and exciting services like getting started, reserve the follow-up model or brand community functionalities. The established connection stays intact during the life-time of the product and even beyond and serves as a permanent communication channel to help, share, offer and entertain.

Relish guitars  is the first brand who has launched its web application based on the BRANDcare framework. It is available as of today for customers of relish and offers services like tutorials, replacement strings and news about the brand community.

About qipp
qipp develops scalable web applications for new service approaches in different industries. It offers manufacturers and other companies to attach unique digital identities directly to their products, which subsequently can be equipped with a large range of personalizable services and digital information. For their customers in turn, qipp works as a social network of things enabling them to connect with their products and offering an easy way to keep their products valuable.

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