Morphotonix recommended by Clariant

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26.05.2015

Clariant, a world leader in specialty chemicals, presents holograms of Morphotonix in its annual trend analysis tool. The EPFL spin-off and Clariant are talking about collaborating more in the future.

Clariant’s ColorForward trend analysis and color design tool is released annually to help plastic product designers and marketing professionals make more informed color choices. Each edition of ColorForward presents four global societal trends that can be expected to influence consumers in the near future, and connects them to colors that evoke an emotional response related to each trend. This year one of the trends is holography enabled by the technology of Morphotonix.

Morphotonix is a company created by a group of post-graduate researchers at the École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland that developed micro-technology to etch mold surfaces to create diffractive and nano-patterns that are then transferred to molded articles where they appear as holographic and invisible security features. Because it can be seamlessly integrated in the production of injection-molded plastic parts, the Clariant ColorWorks specialists decided it was perfect for one of the ColorForward color chips.

The chip is made in a brilliant black color called "All nights are ours" and has a molded-in Morphotonix hologram that shows stars swirling in the shape of the Clariant 'C' logo. It also includes dozens of dollar signs that are laser etched in the surface of the chip along with a profile of a rubber duck (an element from ColorForward 2015 that has become the group's official mascot) and the notation "1 Million Duck Dollars."

Joanna Marguier, Color Scientist, Clariant ColorWorks Europe/IMEA, explains that "the hologram gives a shiny, kitschy vibe to the color. It reminds me of a poker chip. Part of the purpose of ColorForward is to stimulate creativity in a fun way – here we do even more: we integrate an innovative look and anti-counterfeiting features that are obtained straight out of the injection line. Also, we are always interested in exploring, with our customers, the broader aspects of plastics technology so it can be used to make products and packaging more successful in the marketplace."

She says Morphotonix was very helpful in getting the prototypes tooling completed in a compressed time frame. "We are grateful that Morphotonix made such an effort to help us meet these objectives, and we are definitely talking about collaborating more in the future."

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