New HeiQ solution provides product traceability of the entire textile value chain

Thanks to HeiQ IDENTITY it is now possible to track and trace where every part of the garment was made and put together – with a smartphone application. The IDENTITY technology makes use of unique serial numbers expressed in an individualized QR code. The unique serial number groups all the traceable garment components specified by the brand. A consumer who scans the QR code on the hangtag or textile care label can track each component of the garment, its origin, its consumer labels certifications, even the manufacturing person and date online.

With IDENTITY by HeiQ consumers can transparently access the key components, origins and manufacturers of the garment they intend to purchase in store or in online stores. A brand can guarantee to its consumers full product accountability and authenticity from fiber to point of sales.

IDENTITY is a tool that can change the consumer’s buying perception and experience. Brands can show consumers that they are accountable for their products and work in a transparent and sustainable way.

For the “sustainable part”, HeiQ also provides its fluorine-free DWR technology BARRIER ECO. This bluesign approved and Oekotex conform technology has been adopted amongst others by The North Face, Vaude, Völkl and R’adys.