Three Swiss startups have been nominated among the Top 16 finalists of the Digital Marketing Innovation World Cup. The finalists will pitch their ideas before the audience of more than 50’000 visitors at the 2017 dmexco trade fair in Cologne, Germany. The winner will be announced and crowned as the “Digital Marketing Hero”.
Initiated by dmexco and Navispace AG, the Digital Marketing Innovation World Cup is a worldwide innovation competition connecting digital marketing with the Internet of Things.
“As global business and innovation platform, we connect visions with real business. Together with the Innovation World Cup Series, we are looking for the next mind-blowing solutions that connect digital marketing with the IoT. We are already very excited to get insight into inspiring new ideas for the digiconomy”, said Frank Schneider and Christian Muche, initiators of dmexco.
An international expert jury of the competition has announced the Top 16 startups that will further compete in the final round of the competition. Among them are three Swiss startups. The finalists were nominated based on their degree of innovation and the technical feasibility of the idea, future market potential and business model.
The 16 finalists will present their disruptive solutions for the first time at this year’s world trade fair for digital marketing dmexco on 13 September 2017. They will have the chance to become “Digital Marketing Hero”.
The three Swiss startups are:
The Advertima Experience Management System by Advertima – the software company developed an intelligent management software that uses sensor data from cameras, microphones mobile and WiFi devices to model, analyse and interpret the actual environment in the real world. The combination of machine learning, computer vision and big data, the software generates a positive and perfect customer experience.
EINSTONE Smart Retail by Beaconsmind & OSRAM – following their partnership, the two companies developed EINSTONE Smart Retail, an intelligent marketing solution that allows clients to increase customer loyalty and sales in retail stores. The solution provides a digital customer loyalty program, location-based marketing and the connection to CRM and POS systems. Additionally, the solution connects clients’ offline marketing with online and mobile marketing activities to drive sales.
AuxD – City-Wide Audience Analytics by Idezo GmbH – established as a spinoff of Idezo, AuxD is an out of home audience analytics system based around an IoT face detection and emotion recognition camera system combined with an analytics solution. The project combines three of the key technology drivers: IoT hardware design, machine vision, and machine learning analytics. AuxD was designed as a low-power device enabling audience analytics based around emotion and demographics recognition of people moving through an urban environment.
“With the Digital Marketing Innovation World Cup, we have started the next phase of digital marketing. Besides context-oriented optimization of web content, we have to think about the use of connected wearables, smart home and car environments or smart cities in customer-oriented marketing. And we are only at the very beginning of this phase. It will be exciting”, said Sonja Sulzmaier, Managing Partner of Navispace AG.
Picture: GerdRohsDesign/Pixabay
(RAN)
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