Company profile
Appentura GmbH
Birthdays, weddings, christmas, anniversaries: several times a year we all are hunting for the perfect gift for our friends and family. In a society where everybody already seems to have everything, this has become exceedingly difficult. Appentura helps you create an experience gift that is not only suitable, but also surprising and refreshingly exciting: You chose from a wide range of entertaining activities to create a personalized surprise for someone. The recipient chooses a date and time and is then guided on his smartphone through his surprise experience - without knowing what to expect next. No matter if the adventure involves paragliding or wellness, bowling or a dinner, or all of them together - the element of surprise is going to make it unforgettable.The market value of classic experience gifts is 500 million Euros in Germany alone and it's growing fast. The big players (Jochen Schweizer, Mydays, Smartbox, etc.) provide mainly an offline business with experiences out of the box. The element of surprise and the possibility to freely combine and personalize activities make Appentura a very unique offer in the market.Appentura doesn't provide activities, we only make the bookings. We get a provision (5 - 30%) from the suppliers and a fee (ca. 5%) from the buyers. Furthermore, we get the money from the buyers by selling the voucher and have to pay the supplier when it's converted: on average after 8 months, some never. Totally we get an average margin up to 60%.
Source: startup.ch